1.a manufacturer can eliminate the middlemen in the distribution channel if the manufacturer could perform the middlemen’s function’s more cheaply and effeiciently.
A. true B. False
2. the customers’paricipation should be explicitly taken into consideration while designing a distribution channel.
A. ture B.False
3. the most commonly used instrument in marketing research is the
A. mechanical device B. interviews C. questionnaire
D.tele-interviewer E. internet
4." intensive distribution" mean selling through
A. all responsible and all suitable retailers or wholesalers
B. only one middleman in a particular geographic area
C.only those middleman who give the product special attention
D one channel of distirbution
E. qualified dealers
5. many research studies appear to be little more than vehicles for
A. gathering names for resales
B.pitching the sponsor’s products
C.building the company’s image
D.tearing down the competiotn
E.training future salespeople.
As a marketing instructor, I surely hope that you are not intending on allowing someone answer your homeworkk questions for you. Where is the value in that? Homework is assigned to reinforce coursework and to fill in the gaps. You will need to not only know these answers but understand them.
Go read your homework and you can find the answers on your own.
December 30th, 2009 at 9:06 pm
As a marketing instructor, I surely hope that you are not intending on allowing someone answer your homeworkk questions for you. Where is the value in that? Homework is assigned to reinforce coursework and to fill in the gaps. You will need to not only know these answers but understand them.
Go read your homework and you can find the answers on your own.
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